As the company believes that innovation is part of its DNA, PRESTIGE has partnered with 2 Bulgarian startup companies to launch a project with one of the largest brands in the company’s portfolio – NAYA. A mobile app was developed that allows the mascot from the pack of NAYA wafers to speak, dance and play. This is possible thanks to Augmented Reality (AR) that overlays digital content on real objects. Since the beginning of the project the pack of NAYA wafers has been scanned more than 600 000 times and the duration of the engagement of each user is approximately 3 minutes. Augmented Reality is already a key marketing tool and PRESTIGE is happy to be one of the first companies from the food industry in Bulgaria to use it as a marketing support for one of its biggest brands.

The joint project of the company together with the Bulgarian start-up company iGreet and talented designers from Viarity incorporate innovations and traditions in one.